Hello Readers, I’m Kay Gregg from the Allen County Public Library’s public access station, and this month’s book is a tribute to the romantic bygone days of 20th century luxury travel. Even though we are coming to the end of travel season, World Tour: Vintage Hotel Labels from the Collection of Gaston-Louis Vuitton is an inspiring read. This intriguing design beckoned from the new arrivals shelf in the Art, Music and Media Department. Based loosely around Vuitton’s massive luggage label collection, it is an homage to the heyday of luxury travel in the early 20th century. “Show me your luggage and I’ll tell you who you are,” proclaimed a 1920s Louis Vuitton slogan.
Gaston, who is the grandson of famed trunk and suitcase designer Louis Vuitton, traveled the world in style, and at every stop he collected a hotel label. Label collectors liked to flaunt their travels by pasting a sticker from each luxury hotel visited. It was a very competitive pastime. Sadly, the advent of the modern travel age , with its bland, Samsonite grind and the automated airline baggage claim brought the age of the hotel label to an end
I love the physical design of this book, with its incised leather-like cover and the yellow and brown color scheme; it looks like luggage. The chapters are broken down by region and give a glimpse of what life was like on the Grand Tour. The stickers are the draw for me. Each one is a study in effective design technique. The artists who made them were working with a limited number of colors and a very small space and so each sticker is a great example of efficiency. This book would be a great read for travel buffs or graphic designers or anyone interested in the romantic grand travel tours of the past.